Stop Talking, Start Influencing: 12 Insights From Brain Science to Make Your Message Stick

$31.81  Paperback
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Jared Cooney Horvath Australian author

  • Stop Talking, Start Influencing

304 pages
2019
ISBN: 9781925335903

Love it or hate it, we are all teachers. Whether walking clients through a new program, guiding an audience through a novel proposition, or helping our children to kick a soccer ball, nearly every day we work to disseminate knowledge and wisdom to others. The problem is that very few of us have ever been taught how to teach!

Drawing on Jared Cooney Horvath’s nearly 15 years of experience conducting brain research at prominent universities, teaching students from 10 to 80 years of age, and working closely with organisations and schools across 4 continents, Stop Talking, Start Influencing outlines 12 scientific principles of how people learn. The result is a book that shows readers how to impart their knowledge to others in a manner that sticks with and truly influences them — regardless of the situation or circumstance.

For teachers looking for ways to make their lessons stick in students' brains, for business leader sick of repeating themselves ad nauseam to colleagues and clients, for every coach tired of endlessly drilling athletes without seeing meaningful improvement, for every entrepreneur who’s had enough of pouring their heart into presentations only to see no lasting impact among the audience … it’s time to stop talking and start influencing!

Table of Contents

Introduction

  1. Text + Speech
  2. Images + Speech
  3. Space
  4. Context/State
  5. Multitasking
  6. Interleave
  7. Error
  8. Recall
  9. Priming.
  10. Story
  11. Stress
  12. Distribution

Afterword

Image Credits

Index

"This is a book that I’ll come back to again and again for the science, explanations and practical tips. But I might also come back to it and read it again just because I enjoyed reading it. And that was unexpected."
- TES (The world’s largest online community of teachers)  read the full review

"Dr Jared Cooney-Horvath tells the Irish Examiner that most of the conversations we have with people really do go in one ear and out the other. His new book, Stop Talking Start Influencing, offers some tips on how to get your words to stick."
- The Irish Examiner  read the full review

"If you are in a position to influence others – in your role as teacher, coach, business owner, then order this book now and put the insights to work immediately."
- The White Rhino Report  read the full review

"This is a book that I’ll come back to again and again for the science, explanations and practical tips. But I might also come back to it and read it again just because I enjoyed reading it. And that was unexpected."
- Times Education Supplement  read the full review

"“Stop Talking, Start Influencing” is a very stimulating new book just published…His chapter on Stress alone was the best explanation I have ever read about how stress impacts our brains both negatively and positively."
- Advanews  read the full review